Viewing profile — edhallen

I co-founded a company that found itself with a similar set of criteria for what we wanted. For us, VC worked out well. We weren't the typical company they saw, but going in with a…

I think it probably is, it just takes more planning. Take email A/B testing - if email is a main driver of your usage activity, you could split your users or list into two groups a…

These are great points, and speak to why measuring the impact of email is really, really important. Until you're holding your emails accountable to performance (whether it's gettin…

Having now spent a lot of time sending and analyzing email campaigns/triggered emails (I'm one of the co-founders of Klaviyo), we keep seeing that email is one of the best ways to …

I'm setting up Inky now and excited to try it. On the note of smart views, any idea how representative my data is of the typical email user? Separately, I'm curious to know how far…

This is a really interesting point - I think the question will really come down to how well campaigns / businesses can measure the impact of their marketing. If your messages/posts…

This point about Google and Facebook is interesting, not least because Google has certainly had numerous people join the campaigns. My guess would actually be that the level of tes…

I'm working to get it back up, but it looks like our host will keep us down for 30 minutes or an hour. Good sign that we need to invest in better hosting.

It's a great call - I'll post a follow-up with that detail and try to find a couple other examples from people in other geographies and demographics. My take (from this exercise an…

It's good to see Mixpanel building out its people analytics offering, but more broadly good to see momentum in the trend towards measuring the impact of email and other communicati…

From Patrick's course to articles like these, it's great to see the growth in interest in this. The challenge with LTV (as with all analysis) is making sure that you can translate …

I think you make a great point here about the confusion that often gets put out there between data and analysis - a confusion which I'd say is implicit in the term big data as well…

Helpful feedback. For most of our current clients, we find that the amount of value we generate / cost of what we replace (lots of engineering work and excel usage) is a lot higher…

Never thought of the Klout point, but it's a good way for us to think about it. Good question. Our current focus has been on high-margin businesses with relatively few (hundreds to…