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Amazon.com's second leadership principle: Ownership Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the e…

You could call the first two of these attrition or drop-out. Differentiate by whether or not they were free or paid. For the third, it sounds like a case of (2) followed by a signu…

The article refers to a growing body of research supporting Hayes, yes.

It's interesting that privacy enabled many previous, successful movements like civil rights.