Viewing profile — dontich

Note : Chris is selling himself short by a large margin -- he has a shit-ton of expertise on the growth hacking side of things. (We were also in W22 batch and he was great for gett…

Personally I have never found a good agency for these type of things, and I have worked with a bunch. Some in the gaming space were decent enough.

On the Airbnb point -- we ran many incrementality experiments prior to COVID -- COVID just completely changes things. Also 5% of Airbnb's revenue is alot.

Congrats Bilal & Team!

When you have Amazon's scale, you can easily do geo-controlled lift studies like the ones mentioned in the articles to get a pretty good estimate of the incremental ROAS.

If a company has incrementality tested and is really making double digit ROAS they aren't spending enough haha.

Almost all tech companies run lift studies / incrementality tests on all of the largest channels. For net new users, the incrementality is usually quite good. (for SEM-Brand and ot…