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Thanks! The least quoted and most important "clue" in The Cluetrain Manifesto is the "one clue" listed above the "95 theses." Written by the very sadly late Chris Locke, it says,"w…

Try the 10th anniversary edition. Has more chapters, and some slightly more evolved views. And while you're at it, try The Intention Economy as well. :-)

It's a long fight, of the kind one loses until one wins. We've been at Gandhicon 1, 2, and 3 for decades now. But we'll get to 4. There are simply better ways for demand and supply…

I think it's because we were never human here. Meaning we were never embodied. Walk into a store or a house in the natural world, and people there know you're human, because you're…

I've updated that piece several times to clarify things, so you might check it again. What it's a call for is hacking our way to publishing norms that don't involve tracking. And t…