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Viewing profile — ckelly

ckelly

HN member
Joined
Sun, Mar 04, 2012, 2:16 AM UTC
HN karma
672
Public activity
113 items

About ckelly

CEO of Upwave (YC S12). We measure whether brand advertising works.

Upwave rebranded from Survata in 2020.

https://www.upwave.com

Recent public activity

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    Comment #44698547

    Perhaps. But what defines working hours?

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    Comment #44698477

    This article is arguing for working hours that equate to about 65% of waking hours. So your range seems too high.

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    Comment #37447509

    "Housing as a vehicle for building wealth and housing becoming unaffordable for the younger generation are two sides of the same coin." That's a great insight.

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    Comment #34659616

    It has always surprised me that many technology professionals (and business professionals in general) don't have a strong intuition for the power of sampling. For example, in this …

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    Comment #33215363

    Yes, I’ve heard Michael Bloomberg say the secret weapon was adding chat, which built the network effect.

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    Comment #31053388

    Yes, I wasn't commenting on the original "taking it seriously" language. > If the market price reflected the probability, then an arbitrage strategy should not be profitable > The …

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    Comment #31053011

    > I wouldn't put too much weight into any sort of imputed probability from the price. It's absolutely fair to impute a rough probability of deal closure from the stock price. The w…

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    Comment #28861271

    The answer is less attribution measurement, more incrementality measurement. Incrementality solves the famous "handing out coupons outside the pizzeria door" problem: https://www.a…

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    Comment #25628063

    A root cause of this is an overreliance on Multi-touch Attribution (MTA) models, instead of true incrementality experiments: https://www.adweek.com/programmatic/lower-ad-fraud-will…

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    Comment #13611348

    Goolge had a similar product called Google Website Optimizer that it shut down years ago: https://en.wikipedia.org/wiki/Google_Website_Optimizer https://support.google.com/analytic…

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    Comment #13155745

    tl;dr Yes

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    Comment #12784280

    This is fantastic news for founders. Survata (S12) was pumped to have Initialized in our Series A last year. Garry worked the closest with us of all YC partners, and Alexis had alr…

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