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Wrote this up last year describing some of these tactics employed by Intuit: https://uxdesign.cc/turbotax-design-1a37356adc61

Look for force-multiplying effects you've contributed to. That is, focus on the things that you've done that have increased the effectiveness of both your immediate team and the la…

And yes, that's the deeper argument :)

TurboTax UX is solid! I spent a couple of years recommending the product to everyone I knew because I was so delighted by the experience. The $60 was a no-brainer. But instead of d…