Viewing profile — bloggergirl

The primary way you take in information on a site is via copy. You need to take in information in order to consider converting. Without copy, what could possibly get you to convert…

I'll add to this list my all-time favorite writing companion: Virginia Tufte's "Grammar As Style". It's been out of print forever, which is tragic, and, when you can find it, it us…

...Unless your target audience knows those acronyms. (And, by the way, "USP" is technically an abbreviation; it's not an acronym until it is pronounced as a word rather than as the…

Long-form copy is really about the narrative. Patrick has a great story, which makes his narrative so readable.

Thanks, Patrick (and "underdown"). That you're such a strong writer with a keen awareness of what your audience will and won't put up with --- esp re long-form --- is the reason yo…

I happen to like the grainy feel, actually. It's like a filter from the 70s --- you could position it as the "forgif.me" look-and-feel, in an Instagram sort of way. HD isn't always…

> Still: do consider a rebranding of your product. The best niche to start from ... it's a sign something is wrong. Considering a rebranding is fine, agreed... but jumping to rebra…

haha - sad but true. :)

"The customer is the product." - Don Draper :)

"people are most motivated to write reviews when they are outraged. ...your site runs the risk of becoming a soap box for ranting." There's a great big gap between letting all your…

That is excellent. Like everything Jon Stewart says.

humbug

What's the punishment for breaking the pact? Evidently Foxconn has friends in high places, but that high?

Not being able to code will be, in 10 years, like not being able to parallel park. People will look at you like, "Really?"

I saw Scott's post and instantly thought, "Damn, I wish I'd have known about these guys back in October." Looks very cool. I love the idea of not having to worry about the various …

Thanks! The whole Copy Hackers endeavor is still going really well --- and it's super-fun. The AppSumo promo blew my mind. But nothing will ever compare to what happened on HN... p…

In whose 'literary' eyes is 1984 a minor work? It's an important piece in the 20th C. literary canon. And you've completely discounted the post-modern literature of post-WWII, incl…

I agree that it shouldn't be expensive. My hubby and I did the first 4 CopyHackers ebooks for under $1000, and I'm totally sure anyone could do it for less. We paid: $700 for book …

This is totally my new go-to place when I want to try to sound like I know what my programmer friends are talking about. Now we just need a similar tool that turns everything I typ…