Viewing profile — ashmaurya

Founder-led sales

Pains and gains aren't enough without stakes

I'd like to subscribe to your formula as well if you can tell me how to repeatedly delight customers :-)

As I point out in the post, I'm not one for needless process... but beyond a certain threshold, I find predictability is needed.

As I point out in the post, I'm not one for needless process... but beyond a certain threshold, I find predictability is needed.

Yes, but this kind of anchoring is "artificially" manipulative. It's possible you convince a customer to accept a higher price at first, but pretty soon buyer's remorse will set in…

In the next post, I'll cover my approach to not only how to test price with customers, but how to get them to want to pay. Yes, pricing is a conversation but you need to lead the c…

I'd disagree and say with wine you'd have to explain a lot more (as you did). We know from the existing bottled water market (in the U.S.) that a viable market exists at both $0.50…

The brilliance is picked an externally accredited source (pundits) for a product twice in price. Another alternative was positioning the iPad as a better (bigger iPhone) but that o…

The context here is for products where one would sell a product or service directly to customers e.g. SaaS, enterprise. Crowd-sourcing is a different model. So are multi-sided and …

Customer development is not billed as a customer acquisition strategy but there is an implicit expectation that because "customers hold all the answers", cust dev will reveal the p…