Viewing profile — annekate

You could do an ambassador program of some kind (check out The Skimm, they have a great one). But I wouldn't expect people to eagerly spread the word about solutions. For B2B you s…

Thanks for being on team Winnie and for all your support since launch!

go to local Mac/iOS dev meetups and ask around. they also show up at conferences and of course at WWDC.

Childcare data in 50 states is coming early in 2018.

It’s not a lottery. I’ve done it several times over many years with different products and companies. The advice I laid out is basically how I did that. Of course you can’t control…

If you have the choice, yes. You'll regret React for many reasons but you are so, so much less likely to be featured with a React app, even a great one. Suck it up and learn Swift/…

Or you can write a native app and get 10-20k installs for free from a feature on the app store. ¯\_(ツ)_/¯

^ This is good advice.

I was an early employee of Quora and can vouch for it being a good place to do content marketing! I really love that site. The idea that you should have a small scope and narrow fo…

It's in the article. Provide the supply yourself (content) while you build demand (users). Do things that don't scale. One specific example is that we saw a lot of demand for infor…

You can't get from 0 to 100k without passing through 171 first. :) Congrats and good luck!

Depends on the product. Winnie's target demo is millennial parents who are mobile power users, so we knew the apps had to be best-in-class and we were prepared to invest in them. N…

Games are the exception to this rule. Apple and Google have no problem featuring games built in Unity as long as they are performant and polished.

It entirely depends on the domain so there's no good answer for this. Our growth has been remarkably steady, with minor seasonal factors. If the majority of your acquisition channe…

Funnily enough, we also sort of failed to capitalize on push. We didn't even ask for push permissions in the first version of our app! Eventually we found the right push product fo…

Long live the web!

The Android app is US only, but you can also sign up on Winnie.com. We do have some Canadian users :)

Thanks, I'll check it out. We solve an huge number of extremely important problems for our users. Some things just off the top of my head: - Find local daycares that have spaces av…

Enough to get statistically significant data. There are programs to get $100 AdWords or FB Ads credit and that's more then enough to get a few thousand to 10k impressions on your a…

Sure, of course! So this is one thing that might be unique to Winnie — local data is one of our value props (and the best one) but it's not the only one. We discovered pretty early…

BTW, I'm the OP and am happy to answer questions here. My expertise is obviously in consumer internet products but I spend a lot of time thinking about growth. It's my superpower!

Great post! I absolutely love the tip about reviewing your own PRs. I never would have thought to do that and it seems like a great practice to look at your own code from a differe…