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ak_un

HN member
Joined
Wed, Jun 22, 2022, 6:49 AM UTC
HN karma
2
Public activity
5 items

About ak_un

I run SME digital marketing teams for B2B-focused companies.

Currently Head of Marketing at Idego Group (IT Industry), previously at photobox.fr, gratka.pl, and a few other great places.

I’m a firm believer in high ownership marketing and a proponent of killing creative marketing.

P.S. Sometimes I code in Python (for fun and for work).

My LinkedIn profile: https://www.linkedin.com/in/andrzej-kopera/

Recent public activity

  1. comment
    Comment #31974762

    I'm not sure what would you like to simulate, but in the economy, you build models with a set of features you assume should influence the outcome, and then you can measure how well…

  2. comment
    Comment #31906748

    There are some tools to discover trends e.g. https://explodingtopics.com/

  3. comment
    Comment #31906725

    You need to find a problem that the industry you want to serve has. And it has to be severe and frequent. Skip the influencers part.

  4. comment
    Comment #31832927

    To factors are extremely important: 1. Does the business solve a painful problem that is severe and frequent? If not, the project is doomed. 2. Does the founder <25 years old? Does…

  5. comment
    Comment #31832860

    It's part of my job, so my advice would be: 1. You talk with real people, it's way more complex than doing a survey, but you'll get better data. 2. Talk to your customers or ask yo…