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Viewing profile — adotjdotr

adotjdotr

HN member
Joined
Mon, Dec 23, 2013, 9:31 PM UTC
HN karma
66
Public activity
34 items

About adotjdotr

Internet advertiser (GOOG, FB, TWTR)

Don't be a keyboard warrior / bell end.

I've managed >$1bn of offline / online advertising for startups, high growth companies and F500 brands.

Advertising works; surprisingly - dont tell me u live in a home with no branded products or wear non branded clothes.

Recent public activity

  1. comment
    Comment #28862072

    I've run ads for well over a decade: above the line and digital. All media works, to some extent and the main issue is the way marketing teams on the advertiser measure them. I've …

  2. comment
    Comment #17994708

    Because in Europe no one has made money from consumer facing businesses. European investors are all ex-banking / private equity spread sheet modelling morons who do not understand …

  3. comment
    Comment #16716668

    "Facebook does emotional experiments on you without your direct knowledge or any outside influence. Facebook has been hell-bent on testing to see if it can make hundreds of thousan…

  4. comment
    Comment #16707547

    No, no and no. I've worked on every single vertical and 3rd party data / Partner Categories is rarely used by big or small advertisers a like. The cost of the advertising increases…

  5. comment
    Comment #16401157

    Everyone is influenced by ads 3 white stripes? Adidas Swoosh? Nike Golden Arches? McDonalds Everyone clicks, buys and is influenced by ads. Dont be arrogant and mindlessly believe …

  6. comment
    Comment #16065450

    In all honesty - why is this seen as such a bad thing. So many well off people engage in this sexualised fantasy behaviour who are monied / well off. I would expect a bit more from…

  7. comment
    Comment #12965655

    Companies where the founders own a large % of the stock will tend to do better. This will play out more strongly across all sectors over the long-term. Also, given that I am a targ…

  8. comment
    Comment #12963097

    "Probably going out of business due to a lack of revenue." No. This isn't really that true, the business has placed a great deal of investment on the following: hiring sales people…

  9. comment
    Comment #12525166

    One of the stupidest articles ever written. Do you know how to read 3 financial statements because this is a well run business that not only is printing money but it has created so…

  10. comment
    Comment #12518286

    "Substaining a company on advertising is a dead model" A Deloitte report explained FB has created $40bn of economic value across the world. Let me explain to you how: - People are …

  11. comment
    Comment #12518267

    All sorts of very mis guided comments below. Here are some points: 1/ Im an advertiser I can tell you that big brands still love the platform (and spend heavily) 2/ Revenue is $2bn…

  12. comment
    Comment #12239594

    All in one app.

  13. comment
    Comment #12208855

    "Office is a terrible product" Sure, everyone office in the world uses it as software of choice. I wish all software products were that terrible.

  14. comment
    Comment #12176519

    Facebook (and Google) have the best ad products on the market without any question. I have so many DR clients printing money via FB ads, CTRs are not the metric we even focus on, i…

  15. comment
    Comment #11801302

    Its funny a lot of people discount this but Zucks father wrote him a $100k cheque that a lot of people miss. I'm looking at my FB friends list, counts well over 600 people, the bul…

  16. comment
    Comment #11786575

    I believe Snapchat will not grow in three years to be a one billion user company (I'm happy to be proven wrong here though). I do believe that once the ad product matures in terms …

  17. comment
    Comment #11782346

    "Snapchat does not have a clear monetization strategy and the content they have is ephemeral. If a snapchat clone came out tomorrow, snapchat wouldn't be as sticky. Snapchat looks …

  18. comment
    Comment #11623441

    100% incorrect. Uber has definitely won over most Londoners it is a complete game changer for the following reasons irrespective of your minimal bad experiences. I've spent several…

  19. comment
  20. comment
    Comment #8437693

    This talk is quality. Honestly, the others seem to just be rehashed lectures about pg's essays or YC related essays from other partners.

  21. comment
    Comment #8372569

    This advice is honestly unappealing. I genuinely expected to hear some new insights or information. Instead this is ALL re-purposed information. Nothing new here folks. I certainly…

  22. comment
    Comment #8076857

    Former employee. Unsurprised by this data it seems across all the top tech companies they hire by a "type" whether they care to admit it or not.

  23. comment
  24. comment
    Comment #7784081

    "Smart" Household goods i.e a fridge that tells you when you are running low on milk/food and have that sync to your online delivery service to make quick purchases on your behalf.…

  25. comment
    Comment #7750183

    "If you have persistence, then IQ, upbringing, social environment, education dwarf in importance." Politely disagree here. Most people who succeed in business are usually (but not …