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You're misunderstanding the example. Advertisers do not pay $15 per user, that's the amount we would need from 5% of our users to replace the revenue lost from no advertising. The …

The example $15/month figure is what we would need in the example to reach revenue parity if 5% of the users paid for the service and 95% did not use the service any more (no adver…

Just look back 50 years, how many ads an average Western person saw a day and how many today... 50 years ago the average western person had access to maybe 1/50th of the informatio…