Viewing profile — VrindaGupta

Sequin fronts the money to the merchant and pays ourselves back automatically from a connected bank account (unlike traditional debit cards). We are an official Visa partner and de…

Spread the word, www.sequincard.com!

That's the hope!

We connect to your existing bank account and make the payments automatically to build credit. Traditional debit cards do not do this.

Thanks! The opportunity to evangelize the mission with Sequin is one of the coolest (and most challenging) bits.

That was the origin of the name!

Awareness is a key piece, yes - however, they product is designed for women in a few key ways: 1) women are putting 70% of spend on debit cards which don't build credit , this is a…

You can use Sequin anywhere Visa is accepted (online, offline, etc). A cool feature is, you can actually set your daily limit on the card which protects against fraud - over tradit…

I'll answer here. :) Banks spend 13x more advertising to men than women. Young women have the largest spending power of any demographic ever - this is a seismic shift in the market…

Yes! Great point.

We actively decided not to report credit utilization, as it was hurting women's credit more than helping (lower limits = higher utilization).

We built a credit reporting engine on top of a traditional debit card. Traditional debit cards are meant to access your checking account directly.

Thanks for sharing your experience! We designed Sequin with women in mind but it's open to anyone to sign up.

That's exactly what we're trying to solve here with Sequin. We're targeting young professional women / new grads to address the problem at the source.

Secured cards have high deposits ($200+) and can still get you into debt if you don't pay back / pay min / pay late - affects women more than men.

Young women are less likely to sign up for those products or be pre-approved (b/c lowest financial literacy levels and thus,lower awareness of products). Target market is young pro…

Hi, I'm Vrinda Gupta. I worked at Visa Inc. for years, launching popular credit cards. But when I applied for the Chase Sapphire Reserve (the credit card I helped develop), I was r…