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The guide is relevant for non-tech companies mostly, as it would be really weird if a tech company doesn't know how to build a site. But on the other hand, the most of the start-up…

Good points. I'd also add, that story-telling keeps you see the product from the user's perspective from start to end. Product owners usually break the story into parts and then bu…

I really admire Scott from what he's written. He can be an inch close and still get out of WFIO situation. And he seems to know the difference when it's doomed like with e-commerce…