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Mainstream marketing has already happened. Look closely at commercials for "active safety", "lane departure prevention", "collision prevention assistance", "lateral collision avoid…

>> "... you, the driver, will have to be ready to take over should its operating system go all Microsoft 'blue screen of death' on you." Driver re-engagement is a major problem we[…

The 2014 Mercedes E- and S-klasses that I've tested also do active intervention if you try to change lanes towards a car in your blindspot. Via braking on the opposite side.

We (automotive active safety engineers) don't look at it as a percentage-of-inept-drivers, but more like the Trolley Problem[1], that is, overall harm vs benefit. To put it another…

EuroNCAP[1] requires increasing levels of automated pedestrian protection -- i.e. autonomous braking or avoidance -- to get a 5-star safety rating starting in about 2015. Because W…

"Please correct the following: Password must be between 6 and 15 characters and may not contain " Local pizza delivery ordering site. Actual site is stephanies.co, but ordering is …