Viewing profile — Emphaticdotco

This article talks a lot about switching costs without naming it as such. But they're pretty key for getting B2B customers to try something new. You can definitely try to maximize …

All depends on the "how". If you make the effort to show that you understand their coverage niche, and make sure that you actually fit into it, and also have (or can package) your …

Traffic is atrocious. The driverless, grid-connected cars can't get here soon enough.

There's a Dutch saying that roughly translates to: "Life is a party but you've got to hang your own balloons." Twitter can be a fantastic place for community if you know where to l…

Wikipedia doesn't do narrative justice to the interesting history behind Pareto. We tried to correct that in this blog post ( http://www.emphatic.co/blog/know-stuff-think-shouldnt/…

What are some topics you'd like to read about? Always looking for blog post inspiration!

Could you? Would you? Did you? Curious to hear if anyone else has done something as "old-school" as this, given all the focus on growthhacking and more scalable customer acquisitio…